Here’s a project right in our sweet spot. Brand identity. And a fun one to boot.
Entrepreneur Amy Rosenthal, came to us for a brand identity for Metro Dogs, a new dog daycare and boarding business opening this Fall in downtown Minneapolis’ North Loop. The StarTribune recently reported 100’s of new apartments are headed for this sprouting riverfront neighborhood – and along with high-density comes dogs.
Check out the cool stuff we created for her – a logo, color palette (mailman blue, grass, fire hydrant red, etc.), and fun “report card” symbols (good, sleepy, sad, etc.). We are now working on a website, signage and promotions which will be ready for the business’ opening.
In the meantime, they have a Facebook page up and running with updates and more information. Please go like them… and spread the word.
By the way, in June we authored a guest blog post on Winthrop & Weinstine’s Duets Blog on the topic of brand names using the word “Dog.” Seems the positive associations people have with dogs are good for brands – even for those that have nothing to do with dogs.
Simple rules. Love it! Lots of fun.
Two paws up from Daisy … however, she did note that “rawhide” is more the color of parchment and that what you have labeled here is actually “snow.”